SEO
Rank on Google for the searches that still send buyers.
Be the answer, not the ad.
Founder and CEO at FableWave Digital, an AI visibility agency in Sydney.
Search became a conversation.
Your customer asks. Something answers. I work on what it says.
One note a month. Nothing else.
What is actually changing in AI search, written plainly.
Then it happens everywhere at once.
Maps, ChatGPT, Gemini, Perplexity. One answer, every surface.
002 / What I do
Everything that decides the answer.
Eight disciplines, one job: make sure the name that comes back is yours.
AEO
Structured so assistants can quote you and get it right.
GEO
Show up inside generated answers, not just underneath them.
Web design
Fast, crawlable builds that read to people and machines.
AI agents
Custom assistants that answer, qualify and book.
Automation
Pipelines that take the repetitive half off the team.
Google Maps
The profile, the photos, the categories, the proof.
Reviews
A system that earns a steady flow of real ones.
003 / Surfaces
Where you get found now.
01
Google Maps
Still the first stop for anything local and urgent.
Local pack
02
ChatGPT
Asked for a recommendation more often than it is asked for a link.
Assistant
03
AI Overviews
The answer above the results, assembled before anyone scrolls.
Above the fold
04
Gemini
Wired into Search, Maps and Android by default.
Default surface
05
Perplexity
Cites its sources, which makes being one of them worth a lot.
Cited answers
06
Copilot
Sitting inside the software your buyers already work in.
At work
SEOAEOGEOAI agentsWeb designAutomationMapsReviews
004 / Process
Three moves, in order.
Scroll
01
Audit
Find out what AI already says about you, and trace where that answer is coming from. Usually it is one page, one profile, and a review count.
02
Build
Fix the site, the profile, the citations and the schema that feed it. This is the unglamorous half, and it is the half that moves.
03
Compound
Reviews, content and monitoring, so the answer keeps pointing your way while your competitors are still arguing about keywords.
005 / About
The short version.
- Based
- Sydney, Australia
- Company
- FableWave Digital
- Role
- Founder and CEO
- Since
- 2024
I started FableWave Digital in 2024 to get local businesses named in AI answers instead of buried under them. Before that, a decade of shipping websites that had to earn their traffic.
The work is less glamorous than it sounds. Most of it is entities, schema, review systems and a Google Business Profile nobody has touched since 2019. That is exactly why it still works.
What I write about
- 01
Answer Engine Optimization
What structure actually gets you quoted, and what is cargo cult.
- 02
Generative search
How an answer gets assembled, and where its sources come from.
- 03
Local and Maps
The profile work that still moves more revenue than anything else.
- 04
Building with AI
Agents and automations that survive contact with a real business.
006 / Contact
Let us make you the answer.
Sydney based, working with businesses anywhere the assistants reach.
Book a call